The Solo
REvolution
SOLO ENTREPRENEUR
Background
The 90-Day Solo Bootcamp by Solo Entrepreneur is your definitive path to breaking free from the 9-5 routine and establishing a thriving freelancing business. This step-by-step program guides you through everything you need to know, from defining your niche to mastering client acquisition, all within a compact 90-day timeframe.
Challenge
Crafting and marketing the 90-Day Solo Bootcamp posed a unique challenge in effectively conveying its transformative potential amidst a saturated market. With numerous similar programs available, distinguishing our offering required strategic positioning and targeted messaging to resonate with aspiring entrepreneurs seeking genuine results.
Strategy
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Clarify the target audience’s needs, goals, and challenges to establish a comprehensive framework for the bootcamp curriculum and how best to market the program.
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Develop a structured rollout strategy encompassing the creation of a free training to generate leads, a proprietary framework, and a marketing approach to guarantee significant impact and effectiveness.
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Craft the script, storyboard, presentation materials, nd marketing collateral.
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Tailor content to resonate with the target audience, aiming to maximize engagement and increase attendance conversion rates.
What we did?
THE SOLO METHOD
We created the Solo Method model as a step-by-step guide to kickstarting your own freelancing business to be used as the framework for the 90-day bootcamp.
FREE TRAINING
We created a free training that acted as a lead generator for the 90-Day Bootcamp. The training allowed Solo Entrepreneur the opportunity to share details on the “Why?” behind the Solo Revolution movement and the framework for the Bootcamp’s program.
Roadmap
We crafted a comprehensive curriculum roadmap tailored specifically to the client’s objective of the 90-Day Bootcamp, outlining a strategic plan that ensures participants receive a structured and transformative learning experience.
Social Content
Create a comprehensive social media strategy centered around the “Solo Revolution” movement to inspire viewers to redefine what it means to work in this country. The goal was to market the Free Training and convert training members into Bootcamp attendees.
